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Digital Marketing, CRM Specialist – Dayshift

Job Description:

  • Manage and maintain HubSpot and related marketing systems for campaign execution, lead generation, CRM activity, and reporting
  • Build, update, and maintain HubSpot workflows, forms, landing pages, email campaigns, automation rules, and contact lists
  • Support customer journeys, lead nurturing, email marketing, and marketing automation activities
  • Maintain CRM data quality, audience segmentation, campaign records, and marketing reporting
  • Support campaign setup, tracking, performance measurement, and optimisation across digital channels
  • Maintain and update WordPress websites, including content, blogs, landing pages, resources, and campaign-related updates
  • Support product publishing, website content updates, and digital content accuracy with internal teams
  • Support website improvements, user experience updates, and digital content alignment with campaign priorities
  • Support lead generation across paid, organic, owned, and account-based marketing channels
  • Assist with campaign tracking, attribution, conversion reporting, and performance analysis using Google Analytics 4
  • Implement SEO recommendations, website optimisation tasks, and content updates
  • Support paid media administration, monitoring, and reporting across Google and other digital advertising channels
  • Produce performance reports and identify opportunities to improve campaign execution, lead generation, marketing processes, and reporting accuracy
  • Work with the Senior Marketing Manager and broader marketing team to execute marketing plans and campaigns
  • Perform other position-level duties as they arise

Requirements:

  • Bachelor's degree in Marketing, Communications, Digital Marketing, Business, Information Technology, or a related discipline is preferred
  • Minimum 5+ years' experience in digital marketing, CRM marketing, marketing automation, campaign execution, website management, or a similar role
  • Strong hands-on experience with HubSpot, including CRM management, workflows, automation, forms, landing pages, email marketing, reporting, segmentation, and campaign setup
  • Proven experience managing WordPress websites, implementing SEO best practices, website optimisation, content publishing, and performance tracking using Google Analytics 4
  • Solid understanding of digital marketing, including lead generation, email marketing, customer journeys, marketing automation, conversion tracking, and campaign performance across multiple digital channels
  • Excellent organisational, analytical, and communication skills with strong attention to detail and ability to manage multiple priorities, maintain accurate CRM data, and work collaboratively with cross-functional stakeholders
  • Experience supporting B2B marketing, Google or other paid media platforms, and Australian businesses will be highly regarded

Benefits:

  • Work from home
  • Mon - Fri: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time)
  • HMO with 2 free dependents and medical reimbursements
  • Government-mandated benefits
  • Work from home allowances
  • Opportunities to work with leading companies in Australia and beyond
  • Training programmes for career development
  • Engaging company outings, team activities and wellness sessions
  • Supportive, inclusive culture
  • Dedicated managers focused on your growth and success
  • Competitive pay and benefits
  • Additional entitlements
  • Structured career development programs
  • Equal opportunity workplace
  • Cultural diversity and inclusive workplace
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