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[Hiring] Outbound Lead Development Representative @Duratuf Products Pvt. Ltd.
Role Description
This is a remote position.
Demand generation engine of our national outbound motion, with India as your market:
- Research target companies in our focus industries and develop interest into sales-ready opportunities.
- Move each contact from Prospect (MQL) to a sales-qualified lead (SQL) that Sales accepts, with a meeting on the calendar.
- Full-cycle prospecting seat: you own the bridge into Sales, you do not negotiate or close, and you carry no pricing authority.
- Fully digital and desk-based, with no field visits.
Research and Target:
- Identify and research target companies in India against the defined ideal customer profile (ICP).
- Build and maintain target account lists.
- Map the decision-makers and buying committee in each account.
Enrich and Maintain Data:
- Source and validate contact information using approved tools.
- Keep every prospect record in CRM accurate, complete and up to date.
Pitch and Develop:
- Reach out by email, LinkedIn, phone and WhatsApp (where applicable).
- Personalise every message and follow the defined sequences and cadences.
- Open real conversations with plant, EHS, safety and procurement buyers.
Qualify MQL to SQL:
- Run a structured qualification against the criteria set by management and Sales.
- Capture buying signals and make an honest qualify or reject call on every lead.
- Understand each account's scope and potential.
Fix the Meeting:
- Secure a genuine meeting or next step with Sales and hand over cleanly.
- Move real opportunities forward, not just pricing requests.
Build Qualified Pipeline:
- Develop and maintain a qualified pipeline for Sales, with clear opportunity value.
Keep the CRM Honest:
- Log every contact, activity, disposition and stage in CRM in real time.
Feed the Loop:
- Track outreach and conversion metrics and join the weekly performance review.
- Share learnings back to demand generation and Sales so targeting and criteria keep getting sharper.
How Success Is Measured:
- MQL to SQL qualification against the agreed criteria.
- SQL acceptance by Sales: a meeting fixed and taken forward, not just a request for pricing.
- Pipeline value handed to Sales (for example, INR pipeline developed).
- GP contribution from qualified opportunities that convert into orders.
Qualifications
- Experience: 2-4 years in B2B lead generation, inside sales, presales, SDR / LDR or outbound business development.
- Comfortable owning a daily qualification and calling number.
- Hands-on outbound experience (required): reached out to business prospects, run discovery and qualified them.
- Strong internet research skills; ideally has researched accounts on LinkedIn Sales Navigator, Apollo or similar.
Requirements
- CRM familiarity (required), ideally Zoho CRM, with clean dispositions and stages.
- Qualifies with a method (BANT / CHAMP / SPIN or similar), not gut feel.
- Can read an account's scope and potential.
- Plus: tools such as Apollo, LinkedIn Sales Navigator, HubSpot or Lusha.
- Strong communicator with business buyers: clear, confident written and spoken English and Hindi.
- Comfortable with plant, EHS, safety and procurement contacts.
- Gets the meeting: moves a conversation to a fixed next step, not a soft maybe.
Nice to Have
- Experience in industrial, manufacturing, engineering, SaaS or B2B services.
- Exposure to technical / industrial products or PPE.
Application
- Include a link to your 90-second video introduction (questions are in the application form).
Benefits
- Own the gate: the call on what is a real opportunity and what is noise is yours.
- Learn B2B selling properly: real discovery with real buyers and a real method.
- A mission that matters: every account you qualify moves a real plant closer to safe.
- Fully remote within India, or office-based at Kolkata HQ (South City Business Park, Anandapur).
- Everything runs on Zoho One.
