[Remote] Remote Account Director- B2B Marketing
Note: The job is a remote job and is open to candidates in USA. Ironpaper is a B2B growth agency that helps clients achieve their growth goals through inbound marketing. The Account Director will lead client accounts, translate long-term strategies into monthly plans, manage teams and client relationships, and oversee data-driven digital marketing campaigns focused on qualified lead generation and growth.
Responsibilities
- Break long-term strategy into a monthly action plan and review with the Pod Leader. Audit weekly sprints to ensure planned activities will accomplish goals
- Review work for substance and relevance before it he to the client. Execute key activities based on team bandwidth and individual skill set
- Incorporate CRO activities into monthly and weekly action plans. Regularly review performance metrics to see which areas may need to be optimized
- Ensure that the activities of all team members deliver month-over-month growth and deliver qualified le within the number of hours allotted to the account
- Act as the point of contact on client calls. Collaborate with an Agile Lead to set client expectations with agendas, send meeting recaps, and have open dialogue
- Share client feedback and provide context that will set the team up for success. Communicate next steps and priorities from the client
- Oversee client marketing technologies and continually develop skills, such as HubSpot or Salesforce
- Use data analytics and reporting to guide lead-focused campaigns in SEO, social media, and conversion rate optimization
- Continually improve your skills, education, and certifications
Skills
- 7+ years of combined experience in digital marketing, team management, and client relationship management
- B2B experience is required
- Exceptional listening, facilitation, and conflict-resolution skills, both client-facing and within your team
- Strong analytic skills with an ability to derive insights for clients and communicate those insights both verbally and in writing and through presentation decks
- Professional understanding of inbound marketing
- Must be able to work full-time remotely within the US (excluding California) from 9 am to 6 pm EST
- Agency experience is highly preferred
- Willingness to learn and a desire to receive feedback
- Experience working with a marketing automation tool
- The ability to spot not-so-common problems both for your clients and your team before they occur and to mitigate those problems successfully
- Ability to use a MacBook and Google Suite
- Friendly and kind
- B2B marketing experience with a focus on content strategy, sales development, website conversion, and lead generation
- Experience communicating to a variety of audiences and explaining insights from analyses to both technical, non-technical audiences and executive levels within the IT, Manufacturing, or Energy Industries
- Advanced knowledge of HubSpot, Salesforce, Pardot, or other CRM tools
- Professional experience with Google Analytics (or similar analytics application)
- Experience in Scrum or Agile project management tools
- Advanced AI skills
Benefits
- Client hour expectations that enable a work-life balance
- 401(k) Benefit with matching to 4%
- Medical plan options with generous employer contributions
- Dental and vision employee coverage at no cost
- Permanently Remote
- Unlimited paid time off
- Continual learning and professional development
- Parental leave
- Flexible Fridays
Company Overview